MAVIP
Insights

GTM intelligence.

No filler. No fluff.

MAVIP's Insights practice publishes original research, strategic analysis, and practical frameworks for technology brand leaders. Every article is grounded in data from our work across 91+ brands and 49 markets.

AllGTM StrategyMarket IntelligenceSales EnablementEvents & ExperiencesChannel StrategyDigital MarketingBrand & PositioningRevenue Operations
GTM Strategy

Why 73% of Technology GTM Programmes Fail to Hit Their Pipeline Targets

Most technology GTM failures are not execution failures — they are strategic failures. The ICP is too broad. The positioning is too generic. The channel mix is wrong for the market. This article examines the five most common GTM failure modes and how to avoid them.

May 2026 · 8 min readRead
Market Intelligence

The MEA Technology Market in 2026: What the Numbers Actually Say

The Middle East and Africa technology market is growing at 11.4% CAGR — but the growth is not evenly distributed. This report breaks down the opportunity by vertical, geography, and buyer segment — and identifies where the highest-ROI GTM investments are being made.

April 2026 · 12 min readRead
Sales Enablement

The Sales Playbook Problem: Why Most Technology Sales Teams Are Under-Equipped

The average B2B technology sales rep spends 65% of their time on non-selling activities. Most of that time is spent creating content that should already exist — proposals, battlecards, ROI calculators, and case studies. This article examines the sales enablement gap and how to close it.

April 2026 · 6 min readRead
Events & Experiences

The ROI of Technology Events: How to Measure What Actually Matters

Most technology event ROI calculations stop at attendance and leads. The real ROI of a well-executed technology event — pipeline generated, media coverage earned, partner relationships built, and brand authority established — is 3-5× higher than most organisations realise.

March 2026 · 7 min readRead
Channel Strategy

Building a High-Performance Technology Channel in Emerging Markets

The rules of channel management in the Middle East, Africa, and India are different from those in Western markets. Distributor relationships, partner incentives, and enablement requirements all need to be calibrated for the local context. This guide covers what works and what does not.

March 2026 · 10 min readRead
Digital Marketing

Why B2B Technology Brands Are Getting LinkedIn Wrong

LinkedIn is the highest-ROI digital channel for B2B technology brands — but most technology marketers are using it like a broadcast channel rather than a pipeline generation engine. This article breaks down the LinkedIn strategy that consistently generates qualified pipeline.

February 2026 · 5 min readRead
Brand & Positioning

Positioning in a Crowded Market: How to Be the Obvious Choice for Your ICP

In a market where every cybersecurity vendor claims to be 'comprehensive', every cloud provider claims to be 'scalable', and every SaaS platform claims to be 'easy to use', differentiation is not about features — it is about specificity. This article explains how to position for the buyer you actually want.

February 2026 · 9 min readRead
Revenue Operations

The Revenue Operations Imperative: Aligning Marketing, Sales, and Customer Success

Revenue Operations is not a new function — it is the recognition that marketing, sales, and customer success are three parts of a single commercial system. When they are misaligned, pipeline leaks at every stage. This article explains how to build a RevOps function that actually works.

January 2026 · 11 min readRead

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